Zabdiel Gonzalez
Agentic AI & Experience Strategy Lead
Turning bold ideas into clear strategies that move businesses, teams, and people forward.
Call me Zab,
I work upstream: before the roadmap, before the sprint, before anyone writes code. Right now that means leading agentic AI experience strategy for Comcast's Xfinity ecosystem, shaping how AI helps customers and agents across our tools, technologies and every moment in between. I set the direction; teams across the organization build on it.
I don't define my work by titles. I work at whatever altitude the problem needs. My principle is simple: take two steps back to align with the business, then two steps closer to remove the friction that keeps teams from shipping.
That mindset started on the water. As a beach patrol supervisor on South Padre Island, I learned to read conditions before they became rescues. I still work that way: spotting patterns early, and building the systems and habits that keep teams out of trouble.
How I work at every altitude.
Two steps back
Strategy
JourneysI set AI product direction and roadmap priorities against VP goals, before teams commit to build.
Across
Organization
I coach teams to think and work in the AI era through lunch-and-learns, decision frameworks, and systems others follow and iterate on.
Two steps closer
Journeys
I set AI product direction and roadmap priorities against VP goals, before teams commit to build.
Xfinity Assistant: Architecting AI at scale
USAA: Small Business Insurance
Amdocs: Market Strategy Growth
Word Wide Express: Logistics Platform
Every tool, every system, every detail built so people feel supported, respected, and free to focus on what matters.
Latest Articles
Speed, Strategy, and AI: The Future of Design and the Art of Staying Human
When AI Can Build Anything, What Should We Build?
The Cost of Looking Away. Why AI governance and principles can’t be an afterthought.
When Interfaces Disappear, Experience Remains
What teams count
on me for.
Bridging design, business, and AI, and turning ambiguity into direction teams can act on.
Asking the questions that simplify chaos and unlock alignment.
Building the systems (frameworks, playbooks, standards) that let teams move faster without me in the room.
Growing people: coaching designers and partners on how to think and work in the AI era.
Strategic
Framework
I step back to align the work with business goals and what customers actually need. Then I step in close to remove the friction that stops teams from shipping. This is how I move between the two:
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Let's figure out
what to build next.
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