Work
Experience Design and Strategy
Xfinity Assistant: Architecting AI at scale
How I shaped the assistant's evolution, from an executive vision to the tools teams use every day. Presented to the Chief Growth Officer's leadership team.
Comcast · 2025 · Agentic AI strategy
USAA: Small business insurance
Led the transition of the full experience with the design system, accessibility and technology teams: 350+ screens, 12 flow variations.
USAA · 2021–23 · Service design
Amdocs: Finding where to grow next
Diversification strategy: shallow and deep industry dives that pointed a global telecom-software company to new investment opportunities.
projekt202 · Market Strategy
USAA: Home maintenance, a future vision
A future-facing vision for how USAA could help members care for their homes, grounded in market research with homeowners.
USAA · 2022 · Vision & strategy
World Wide Express
Booking, tracking, pricing and supplies for a logistics platform serving 92,000+ small businesses.
NJOI + Astro:
Qualitative research and personas for a Malaysian TV provider.
Autozone:
A proposal that turned a competitive analysis into a new service model: in-store DIY repair bays, carried through to the brand.
Novolex:
A packaging leader's website redesign in 6 weeks.
Aramark:
A PPE self-service portal shipped in 4 weeks during COVID.
Craft Archive
Visual Design
Projekt202
u202 - Projekt202 University
Big Design Event Branding
Mean Green Notes
UNT Football Design
Big Design Event Branding